Featured Work
Organic Growth
Driving organic traffic through content is something I've done at two very different scales.
At G2, I led a team of SEO writers across the brand's software category subdomains — hitting 500,000+ monthly sessions at peak through SERP analysis, technical optimization, and content updates at scale.
At Gravyty, I own website optimization and content management for a more focused content program: in the first four months of 2026, I drove 30,000+ active user sessions to blog and resource content, already surpassing the pace of all of 2025 (54,000 sessions).
What Is a Go-to-Market Strategy? How to Position Yourself for Success
Ivy & Ocelot: Higher Ed’s Most Trusted AI Assistant, Explained
Pipeline Content
At Gravyty, I manage a library of gated content — such as guides, checklists, and ebooks — built to capture leads from higher ed and nonprofit audiences. YTD (January–June 2026), these assets have driven 784 content downloads, contributing directly to the sales pipeline.
Fall Giving Day Planning Checklist
Donor Insights: What Giving Tuesday Revealed About the Future of Fundraising
Brand & GTM Strategy
At Fancy, a pre-launch B2B startup, I built the content and marketing foundation from scratch; including solidifying the brand voice, core messaging, editorial guidelines, paid ad strategy, and homepage and product copy. Everything was designed to bring a new product to market clearly and credibly, with materials that could scale across teams and channels from day one.
Editorial Series
At G2, I developed Tech Signals, a MarTech editorial series that covered timely industry news through the lens of G2's proprietary data. Unlike standard news roundups, each piece paired original analysis with insights from marketing and tech leaders, positioning G2 as a source of insight, not just aggregation.
Thought Leadership
At G2, I built and ran Industry Insights, a thought leadership program designed to drive traffic through non-search channels (i.e., email, referral, and direct). I partnered with G2's top customers and prospects to publish expert-driven content, which reinforced brand affinity with key accounts and gave the sales team an additional relationship-building touchpoint.
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold
Why No One’s Replying to Your Sales Emails: DemandJen's Outreach Tips
Video Strategy
Video is a channel I've worked in from two angles: repurposing and original production.
At G2, I led the initiative to turn contributor interviews into YouTube content (long-form episodes and Shorts) to extend the reach of thought leadership beyond the written article.
At Gravyty, I've taken on the conceptual side, including storyboarding an original product video for Athlete Network, Gravyty's alumni engagement and fundraising platform for athletic departments.
Why No One’s Responding to Your Emails (YouTube Short)
Reddit's Secret Sauce: How Community Shapes the Future of Marketing (Full Video)
Owned Audience
At G2, I launched and oversaw G2 Tea, a MarTech newsletter that grew to 10,500+ subscribers. I owned strategy, editorial direction, and tone, building a loyal audience outside of search with content that was clever, digestible, and human.
Bylines
Writing is where I started, and it still informs how I think about strategy. A few favorites:
What I Learned About the Future from 13 Marketing Experts | Rounding up insights from 13 experts into a single, cohesive read.
The Buyer Intent Playbook: Using Intent Data at All Stages of the Funnel | A long-form ebook mapping intent data strategy across the full funnel.
Metadata Activates G2 Buyer Intent and Lowers CPL by 42% | A customer case study translating campaign results into a compelling story.
You can also check out some fun non-marketing pieces here.