Featured Work
Tech News
At G2, I co-developed Tech Signals, a MarTech-focused editorial series covering timely news in marketing and tech. Unlike traditional news roundups, each piece was grounded in proprietary G2 data, layered with expert insights from industry leaders.
This series helped position G2 as a source of original analysis (not just reaction) and drove both engagement and brand authority. Our goal was to showcase our unique data asset and increase site traffic through topical, relevant content.
SEO Content
I led a team of SEO writers focused on driving organic traffic to G2’s subdomains that aligned with the brand’s core software categories. Our strategy was tightly aligned with high-intent, top-of-funnel keywords mapped to G2’s vast subdomain structure.
Through deep SERP analysis, technical optimization, and content updates at scale, we consistently drove over 500,000+ monthly sessions at our peak, contributing significantly to the site's overall traffic and user acquisition goals.
11 Best Free Floor Plan Software for 2024
What Is a Go-to-Market Strategy? How to Position Yourself for Success
Thought Leadership
At G2, I led the strategy and execution of our thought leadership program Industry Insights, created to complement our SEO engine by focusing on non-organic channels like email, referral, and direct traffic.
We partnered with G2’s tier 1 and 2 customers and prospects, offering them a platform to share insights while also giving our sales team an additional, relationship-building touchpoint. The program helped reinforce brand affinity with key accounts while expanding our reach through shared audiences and expert-driven storytelling.
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold
Why No One’s Replying to Your Sales Emails: DemandJen's Outreach Tips
Video Content
As part of our thought leadership efforts, we turned recorded contributor interviews into compelling video content for YouTube and social. I led the initiative to repurpose these conversations, experimenting with long-form episodes and YouTube Shorts to tap into different discovery mechanisms and formats.
The goal was to extend the reach of each piece, meet audiences where they are, and empower our contributors to share their voices more widely.
Why No One’s Responding to Your Emails (YouTube Short)
Reddit's Secret Sauce: How Community Shapes the Future of Marketing (Full Video)
Newsletter: G2 Tea
In 2023, we launched G2 Tea, a MarTech-focused newsletter designed to distribute our thought leadership and tech news content in a voice that was clever, digestible, and human.
I oversaw strategy, editorial direction, and tone development, with an emphasis on building a loyal audience outside of search. The result: 10,500+ subscribers and a growing community that engaged with our content week after week.
Clicks and Chaos (June 26, 2025)
Driving Impact (June 19, 2025)
Growth Starts Here (May 15, 2025)
My Writing
While I’ve recently been focused on leading teams and building strategy, I started my career as a writer – and I still jump in when I can. From long-form blog posts to editorial voice development, writing is at the core of how I think.
