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Fancy.com Homepage

I led the content refinement for Fancy’s homepage, fine-tuning the brand voice to strike the right balance between fun, cheeky, and informative.

My focus was on sharpening product messaging: highlighting key features, benefits, and differentiators in a way that felt natural, engaging, and true to the Fancy brand. This involved rewriting copy for flow and clarity, optimizing headlines and CTAs for conversion, and ensuring a consistent, personality-packed tone across the entire page.

Fancy B2B Partnerships Page

For this B2B-focused landing page, I translated Fancy’s cheeky, playful brand voice into more polished, professional messaging that still retained its distinct personality.

I refined the tone to speak directly to potential partners, balancing wit with clarity to build trust and credibility. I also crafted targeted messaging for each partner type, highlighting specific selling points and partnership benefits in a clear, compelling way that aligned with business goals.

Fancy App Store Submission

I wrote and optimized the App Store copy for Fancy, crafting a compelling, on-brand app description designed to stand out in search and drive downloads.

This included backend keyword optimization for improved App Store SEO, as well as front-facing copy that clearly communicated the app’s value while keeping the brand’s playful tone. I also assisted in the creation of visual assets, collaborating on layouts and messaging for cohesion between copy and design.